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This little card set was issued to commemorate the death of Queen Victoria in 1901. As well as featuring the late queen, ironically dressed in mourning clothes, it also includes the newly proclaimed King Edward VII and Queen Alexandra. Patriotic cards like these played an important role in Duke’s propaganda campaign in what is known as the Tobacco Wars.
W. Duke and Sons, a US tobacco firm, had strategically acquired the British tobacco company Ogden’s with the sole purpose of taking over the British tobacco market. The slogan “British Made by British Labour” printed on the backs of this card set and other similar card sets revealed Duke’s ploy to subtly win over the British smokers’ support and ease his takeover plot. His plan, as with Queen Victoria’s reign, eventually came to an end. Many of the major British tobacco companies formed a strong alliance and forced Duke to retreat back across the Atlantic Ocean.
Ogden's, International Interest (Tabs Type Issues), 1901 (3 cards)
Includes:Queen Victoria, King Edward VII, Queen Alexandra
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