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This set is unusual for glamour cards in that it is full colour. Normally these types of sets are black and white or printed in a sepia style. Perhaps this set marks the trend of that time towards Technicolor movies, like Gone with the Wind and The Wizard of Oz, instead of traditional black-and-white. It features a number of icons: the world’s greatest tap dancer and pin-up girl, burlesque beauties and even some lesser known starlets and chorus girls who’d be long since forgotten if it wasn’t for this beautiful set of 1930’s cigarette cards. Below are some of the most notable stars in this set:
Carole Lombard
Listed as one of the greatest stars of all time by the American Film Institute and earning a whopping salary to match, Lombard’s career was cut short by a tragic crash of TWA flight 3 in 1942,
Eleanor Powell’s
Called “the world’s greatest tap dancer” due to her machine gun footwork, Powell danced her way to the top, starring alongside Fred Astaire. Powell was considered the only female dancer ever capable of out-dancing Astaire.
Betty Grable
After appearing in many small parts in the 1930s, Grable went on to become one of the greatest box office draws of the 1940s. Her iconic bathing suit photo made her the number one pin-up girl of the WW2 era. Her legs were famously insured for $1,000,000.
Paulette Goddard
Paulette Goddard was a major star of the Paramount Studio in the 1940s and was romantically involved with Charlie Chaplin from 1936-1942. She appeared in Chaplin’s films Modern Times and The Great Dictator. Ironically, although her relationship with Chaplin obviously gave her career a boost it ruined her chances of starring as Scarlett O’Hara in the classic film Gone With the Wind, because of questions surrounding her marital status with Chaplin.
Adele Jergens
After being named the Number One Show Girl in New York City and “Miss World’s Fairest” at the 1939 New York World’s Fair, she eventually landed a movie contract. Her chorus girl past meant that she tended to be type cast as burlesque dancers and blonde floozies. She even played Marilyn Monroe’s mother in Ladies of the Chorus (1948) despite the fact that she was only nine years older than Monroe.
Godphrey Phillips, Beauties of Today, 2nd Series, 1940 (36 cards)
Includes:Dorothy Dawes, Tania Weller, Constance Bergen, Frances Drake, Carole Lombard, Susi Lanner, Patricia Ellis, Betty Grable, Augusta Thoms, Betty Furness, Eleanor Powell, Mary Kidd, Lita Chevret, Mary Maquire, Margaret Gredon, Movita Gastenada, Dorothy Lamour, Mlle L'ardy, Paulette Goddard, Mlle De Sainte Marie, Evelyn Kelly, Hazel Lombard, Azalie Cecil, Adele Jergens, Jean Morgan, Audrene Brier, Sonja Levkova, Polly Walters, Adrienne Ames, Suzanne Kaaren, Nini Peters, Paulette Maszaros, Eleanor Whitney, Mary Carlisle, Janice Jarratt, Edith Zeisler
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