1900′s Beauties Edwardian Era Glamour Fashion, Hats and Hairstyles on Cigarette Cards

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Who said card collecting can’t be sexy hey?! Beautiful women appeared on some of the first ever cigarette cards. They were extremely popular with customers, most of whom were men during late 19th century. Those pioneering cards would have been quite shocking for their time. I bet the sanctimonious church-going puritans would have disapproved of the immoral illustrations on these cards . Of course, they are very tame by present day standards but this just shows how times have changed..

Here’s a set of Beauties (Leaf backs with playing card inset fronts), issued by the British American Tobacco Company in 1908. Wow! That’s over a century ago. These Edwardian era cards certainly are beautiful. They have immortalised a vast array of attractive actresses, dancers and music hall artists dressed in colourful and mesmerizing vintage clothing. Unfortunately these bygone personalities are not named, which was quite often the case on these early cards. Who needs Dr Who’s Tardis when we can gaze through these card windows to a world that is almost unrecognizable today. Society’s innocence and simplicity, mirrored on these cards, would vanish in the apocalyptic thunder of WW1 artillery, gas and machine gun fire. The 20th century juggernaut would promise a supposedly utopian modern world.

Is it any wonder that fashion designers and pop stars of today - Katy Perry, Amy Winehouse and Paloma faith to name a few - are turning back the hands of time to recreate the styles of this magical period. Why mimic the diluted interpretations of today’s trend setters when you can draw your own inspiration straight from that breathtaking period with these iconic cards.

These cards have stood the test of time, lasting over a hundred years. How much of today’s throw-away, consumerist society will last as long. Today’s consumables are designed to deteriorate as soon as we buy them to force us into buying infinitely more from a finite planet. We will soon find out how sustainable this way of life really is. I think that collecting antiques is very commendable, since we learn from history and recycle it and preserve it for future generations.

Beauties, Playing Card Inset (Leaf Back), British American Tobacco Company, 52 cards

If you would like to find out more about the Edwardian Glamour cards featured in this blog please click here.
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